Let continue
with the chapter three….EVALUATING A COMPANY’S EXTERNAL ENVIRONMENT
The Six
Components of the Macro-Environment
PESTEL
Political-
Anything related for political give impact to business
Eg: tax policy
Economic-general
economic
Eg: interest rates, exchange rates,
the inflation rate.
Social-
social values
Eg: population size, growth rate and
age distribution.
Technological-
Pace of technological change and technological development
Eg: genetic engineering and nanotechnology.
Environment-
Ecological and environmental force
Eg: transportation and utilities.
Legal- regulations and laws with which
companies must comply
Eg: consumer laws, labor laws, antitrust laws
 |
Dr. Ummi also said, if there are many rivals certain industry
so, that industry is easy to entrant such as automobile and so on. Whereas it
vice verse for the high industry, for example petroleum, electricity and etc.
The Five Competitive Forces:
● Competition from
rival sellers
● Competition from
producers of substitute products
● Supplier
bargaining power
● Customer
bargaining power
let end here...to be continue...:)
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