From the
second lecture, dr. Ummi has taught the students about the first chapter.
THE NATURE OF STRATEGIC MANAGEMENT
This chapter
explains the overall of the subject. Strategic management(SM) is defined as art
and science of formulating and evaluating. SM also can be called as the term strategic
of planning and it focus on the strategic formulating, it also can be name as
the company’s game plan.
The important
parts in SM can be divided in three these are:
- Strategy Formulation
- Strategy Implementing
- Strategy Evaluating
If someone wants
to open a company, they must know what business to abandon, how to allocate the
resources and others. This process is call FORMULATION. If they get involved in
the business for instance a firm, they must know how to establish annual
objective, motivate employee and others. This process is call IMPLEMENTATION
and it also can be call as action stages. The last part is EVALUATION it happen
when the firm down and if they want to rise back they have to find where the
mistake and he learn from that.
 |
| the company |
One of the
crucial parts in SM is to have an integrating intuition and analysis. It can be
benefit to the firm and it also useful for making decision in situation of
great uncertainty or little precedent.
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