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Saturday, 9 November 2013
according to what miss ummi told i to do:

4 Categories Of Generic Business Strategies

Broad Cost Leadership 
·         Google
·         Facebook
·         Air Asia
·         Coca Cola
·         Mydin
·         Giant
·         Digi
·         Maxis
·         McDonald’s


Focused Cost 
·         Tesco
·         Proton
·         Subway
·         KFC
·         Perodua
·         Kamdar
·         Toyota
·         Victorious Secret


Broad Differentiation 
·         Avon
·         Kia Motors
·         IKEA
·         Old-Town Kopitiam
·         Al-Ikhsan
·         Honda


Focused Differentiation
·        Bonia
·        JW Marriott
·        Louis Vuitton
·        Porsche
·        Malaysia Airlines Systems
·        Rolls Royce
·        Nike






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