Let start
chapter four….EVALUATING COMPANY’S RESOURCES, CAPABILITY & COMPETITIVENESS
In
this chapter I have learned how to make a company more excellent and
competitive. As example, dr. Ummi have discussed about Mc Donald. What make Mc
Donald different from others company? Is it the tastes, the standard of the
quality of burger or others? That is what makes Mc Donald different from others
and it also Mc Donald's strength.
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A company
can move on if it can manage their strategy working in good condition. It must
have the best indicator of well conceived, such as, achieve the financial as it
targeted make it above average industry performing.
For instant,
Colgate is the market leader for toothpaste industry or Shell is a market
leader for oil industry. Market leader is defined as brand, product, or firm
that has the largest percentage of total sales revenue (the market share) of a
market. A market leader often dominates its competitors in customer loyalty,
distribution coverage, image, perceived value, price, profit, and promotional
spending.
There is a lot of toothpaste industry include Colgate
but Colgate is the most popular and successful industry. Even though, there is a
lot imitation of Colgate toothpaste but Colgate have created its own loyal
customer and that will make it stable.
In the
journey of industrial a company must have it competitiveness. Competitiveness is
important to compete with others company whether in it assets or advantages
itself. For a company’s asset, a firm must allocate it resources and
capabilities whether in tangible or intangible resources. For a company
advantages should seek to become more profitable such as what factors that make
it company different from others and the others company cannot imitate it work.
It will make that company special and more advantages.
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Other
than that, in order to make a company more successful, a company must identify
their own capabilities and must adapt to change (dynamic capability). SWOT
analysis is one of the powerful tools to know their capabilities as well and it
also can be relate with 5 forces that I have mention in chapter 3.
that all for this week..see u in another week...bye JJ
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